Oh, just when you think the banter couldn’t get any richer, along comes Todd Cantwell, or should we affectionately refer to him as ‘TikTok Todd,’ the self-appointed hype machine for “Next Season FC.” You know, that little club on the other side of Glasgow. The one that keeps talking big each season and then… well, we all know how that tale unfolds.

Now, don’t get me wrong. It’s perfectly normal for fans to be caught up in pre-season fever, gripped by visions of impending glory. It’s like a yearly phenomenon where even the habitual underachievers think they’re about to rewrite the annals of football history. What’s rather rare and indeed comical, however, is when the players themselves dive headfirst into this delusional optimism before a single ball has been kicked. But who are we to stop TikTok Todd from his social media escapades?

There he was, standing shoulder to shoulder with his boss Michael Beale, sending out a war cry through his Instagram story – “let’s fight for everything.” Fair enough. Fight on, brave warrior. But then, subtly enough to elicit a chuckle, there was the number 56 hovering on his shorts, suggesting the title will waltz over to Ibrox. That’s the spirit, Todd. Dream big.

Ah, the incessant obsession with the number of titles at Ibrox is truly a spectacle to behold. There’s something uniquely adorable about their persistent numerical fixation. Most clubs would commemorate significant milestones. But not Ibrox, oh no. The insecurity on display is amusing.

It’s all a bit bizarre, really, when you consider that Celtic has bagged the last two titles and claimed five trophies out of the last six. But who’s counting? Certainly not the Celtic players, who prefer to let their boots do the talking on the field instead of making bold proclamations on social media. It’s like they’ve figured out the secret that actions speak louder than words or something.

Meanwhile, it seems Todd has found himself a cozy little home at Ibrox, indulging his clear penchant for attention. The boy seems to have a desperate love for the limelight, and it’s evident he’s willing to make some creative leaps to get it. We’re more than happy to oblige him, the spotlight is all yours, Todd.

So as we watch Todd strut his stuff on social media, it seems ‘Next Season FC’ has found themselves a brand-new mouthpiece. It’s amusing, really. While Celtic stays focused on the task at hand, the competition seems more invested in playing to the galleries. It’s a funny old game, football.