On Thursday afternoon, the mainstream media was quick to jump on Brendan Rodgers’ candid remarks about Celtic’s summer transfer window, attempting to paint a picture of discord between the manager and the club. This narrative is not only misleading but also a disservice to the fans and the team, who are well aware of the realities on the ground.
During a press conference, Brendan Rodgers was asked about his satisfaction level with the summer signings. His response was honest and straightforward: “No, no, no, no. I think if you ask any manager, they’ll always be wanting more, of course. But we work with the players that’s here.
“And I’m not saying that in any disrespectful way. I think every manager will tell you they maybe wish they could have done one or two more signings.” Rodgers told Celtic TV. But the window closed, we had the players that we had in.
“I’m a coaching manager, and we will work with the very, very best players at our disposal to make our performance level the best that we possibly can be. And now we’re preparing already for the January window and the summer window.”
What’s crucial to note here is that Rodgers was not expressing disappointment or frustration. When asked directly if he was disappointed, he simply said, “No.” Yet, many media outlets conveniently omitted this part of the conversation, choosing instead to focus on the initial “No, no, no, no,” as if it were a cry of despair.

This is not the first time the media has tried to stir the pot. Those who have followed Rodgers’ previous tenure at Celtic know that he has never been one to mince words. If he were genuinely unhappy or felt undermined, he would not hesitate to make it known. The media seems to be capitalising on that past outspokenness to create a narrative of tension where none exists.
What’s heartening for Celtic fans is that Rodgers is fully aware of the need for further recruitment. He’s not sitting back complacently; he’s already looking ahead to the January and summer windows. This proactive approach is precisely what the club needs to build upon its existing strengths and address its weaknesses. It’s a sign of a manager who is committed to the long-term success of the team, rather than one who is discontented with his current lot.
So why is the media so keen on sowing discord? Perhaps it’s the age-old tactic of creating a storm to generate clicks and views. But in doing so, they’re not only misrepresenting Rodgers’ sentiments but also undermining the unity that is so vital for any football club’s success.
As Celtic fans, we should see through this media smokescreen for what it is: a desperate attempt to create a story where there isn’t one. Rodgers’ honesty should be seen as a positive trait, indicative of a manager who knows what needs to be done and is already taking steps to do it. Let’s not allow the media to distract us from what truly matters: supporting our team as they strive for excellence, both on and off the pitch.