During their visit to Japanese champions, celtic set up a massive pop-up store outside the Nissan Stadium, home of Yokohama F. Marinos.
The store was well-stocked with home and away kits, training gear, and various collectables, including scarves, providing a unique shopping experience for fans.
Celtic faced Yokohama F. Marinos in a pre-season friendly on Wednesday, ending in a high-scoring 6-4 defeat for the Scottish side.
Despite the result, the event was a celebration of the growing connection between Celtic and Japanese football, a relationship that has been strengthened by Celtic’s recent forays into the Japanese transfer market.
Fans flocked to the store to get their hands on official merchandise, with many showing their support by donning the club’s colours.
The success of the pop-up store underscores the potential for Celtic to expand its fan base in Japan further, with there not currently an official Celtic store in the country.
As the club continues to build ties with Japanese football, events like this not only help to strengthen the Celtic brand but also contribute to the globalisation of the sport.
Despite the defeat on the pitch, the day was a win for Celtic in terms of fan engagement and brand promotion. The pop-up store was a hit with fans, and its success will likely encourage similar initiatives in the future.
