The Celtic superstore has rolled out templates for Adam Idah’s name and number on the back of the club’s new replica shirts for the upcoming season, it has been discovered.
This comes amidst ongoing and uncertain negotiations between Celtic and Norwich City for the permanent transfer of the striker, who enjoyed a stellar loan spell with the Hoops last season.
The sight of Idah’s name prominently displayed in the player options on the website has led some supporters to speculate whether the Celtic merchandise team might have insider knowledge about the transfer saga. After all, why else would they prepare for a player not yet officially part of the squad?
While it’s fun to imagine the club’s retail team as being privy to top-secret transfer information, the reality is likely more mundane. It seems the superstore staff have simply continued with the templates from last season when Idah was a key figure in Celtic’s success. As he remains a popular figure among the fans, the decision to keep his name available on the shirts may have been made in anticipation of his potential return, or perhaps it was just an oversight in the rush to get everything ready for the new season.


The ongoing transfer discussions have been anything but straightforward. Despite a £4 million bid from Celtic, Norwich City has yet to agree to the terms, leaving the transfer in limbo. New Norwich manager Johannes Thorup is still evaluating Idah, further complicating the situation.
Whether Adam Idah will don the green and white hoops or the strangely Norwich like yellow away top remains to be seen. For now, Celtic fans can only hope and perhaps chuckle at the thought that the superstore team might be ahead of the curve.
So, as you pick up your new kit for the season, feel free to get “Idah” on the back. If he does return, you’ll be ahead of the game. If not, well, you’ll have a collector’s item. Maybe.