CELTIC will be streamed to more TVs in more countries along with the rest of the top flight after the Scottish Professional Football League struck a deal with One Football.
The SPFL becomes the second partnership with One Football after they struck a deal with Brazillian football earlier this year.
Sports Media report the new partnership will see Scottish football reach 160 territories and it starts with the Glasgow Derby this weekend.
Some countries will be able to view games for free while others will be able to tune in via PPV.
The SPFL has been struggling to attract the kind of audience which would see a major upturn in revenue. The Glasgow Derby being part of any deal is always attractive for potential partners but we get a fraction of what the English receive from SkySports and elsewhere.
It remains to be seen if this will get more eyes on the product or will have any material benefit to the clubs going forward.
