Simon Jordan Shuts Down Rangers With Ruthless Celtic Reality Check

Celtic fans looking across the city this week were met with news of yet another boardroom reshuffle at Ibrox, with Simon Jordan among those weighing in on the developments.

Andrew Cavenagh, backed by 49ers Enterprises, has taken control at Rangers following a majority stake acquisition, with a £20 million summer investment pledged as part of the transition. While it may sound impressive on paper, the reaction from within English media circles has painted a more grounded picture of its actual impact.

The figure, although not insignificant, pales in comparison to the long-term work Celtic have put in to maintain dominance both on and off the park. Brendan Rodgers’ side are coming off a season of strong performances, with key players like Callum McGregor, Daizen Maeda and Reo Hatate forming a reliable backbone. With multiple contributors across the park and strength in depth throughout the squad, the Hoops are in a markedly different position to the Rangers.

3A8X33D Celtic’s Daizen Maeda scores their side’s first goal of the game during the William Hill Premiership match at Celtic Park, Glasgow. Picture date: Saturday March 29, 2025.

The timing of the Ibrox announcement feels more like a PR move than a statement of genuine intent. Celtic, by contrast, have already built the platform others are still trying to assemble. With domestic silverware secured and a clear plan in place, the gap between the sides is as much about structure as it is about squad.

If £20m is the war chest, it’s hard to see it closing the distance in one window. Rangers may have landed the odd punch in recent meetings, but over the course of the campaign, consistency and quality won out — and Celtic had both in abundance.

Simon Jordan, speaking to Jim White on talkSPORT, gave a blunt assessment of the investment’s potential impact.

He said: (talkSPORT), “I don’t know what difference that is going to make. Ultimately, you have got a club that is quite significantly behind Celtic. Although they have landed some gloves on Celtic in the last season, which they hadn’t done previously.

“I wouldn’t be too excited by the statement that ‘£20m is being made available’. My big question was. What is the big motivation for the ownership? What does it achieve? How important is Scottish football? And what does it give to these new owners, in terms of their percentage interest in this football club? Does it become that’s slightly disadvantageous to Rangers, and preferential to Leeds?

“In terms of Rangers players finding their way in the Leeds team, rather than potentially finding their way and allowing Rangers to dominate Scottish football. Of course, they will push back on that.”

Back in the east end of Glasgow, there will be no panic. Rodgers has a group with experience, youth and flexibility — the sort of balance that comes from years of smart planning and consistent execution. The likes of Hatate and Maeda stepped up in big moments last season, while McGregor continues to marshal the midfield with authority.

Soccer Football – Scottish Premiership – Celtic v Kilmarnock – Celtic Park, Glasgow, Scotland, Britain – April 12, 2025
Celtic’s Reo Hatate celebrates scoring their fourth goal with Daizen Maeda REUTERS/Russell Cheyne

The notion that £20m could overhaul that advantage ignores the scale of what Celtic have built. From goalkeeper to striker, the squad is deep and competitive, and the culture of winning is deeply embedded. While others talk about potential, Celtic are delivering results.

What happens at Ibrox this summer will no doubt dominate headlines. But Celtic fans know the real work is done in training, on matchdays, and through long-term decisions made quietly behind the scenes. Flashy statements don’t win titles.

And as the new season approaches, it’s clear which side of Glasgow is preparing from a position of strength — and which is still trying to catch up.

Advertisement goes here

Advertisement goes here

Other stories

Celtic’s chaotic transfer window continues to come under heavy scrutiny, with

Celtic’s summer transfer window came to a frustrating and chaotic close,

Breaking news