It’s flag day! And as the new season kicks off, the excitement is palpable—but so is the frustration. Celtic’s campaign starts today, and astonishingly we’ll be seeing just one new signing in the starting XI. That’s right, only one: Kasper Schmeichel, a solid addition to the squad after Joe Hart’s retirement last season, but let’s not forget he was brought in by Brendan Rodgers, not through some masterful network of scouts under the watchful eye of our chief exec. The season is starting, but we’re missing huge pieces of a puzzle, that when put together arranges into a Champions League logo. It feels a bit like turning up to a fancy dress party with only half a costume—you’re there, but not quite ready.
It’s been months since we’ve had a clear direction in recruitment, and here we are, still wondering who’s actually steering the ship. Seriously, does anyone have a clue who’s in charge of bringing in new talent? It’s like trying to solve a murder mystery without any suspects—it’s all a bit foggy. Sure, we know some of the scouts that have come on board with some experience, but where’s the grand strategy? Where’s the vision? And most importantly, where’s the sporting director type who’s supposed to be tying it all together like a ribbon on a present?

At this rate, the squad is looking about as strong as a Primark bag in a Glasgow downpour, and we’ve got more question than answers when it comes to the playing staff. Kyogo Furuhashi is our only first team striker, and everywhere else we’re looking so shallow. Let’s be honest: it’s a bit of a shambles.
Michael Nicholson, Celtic’s typically quiet chief executive, is about to become very visible. With the transfer window wide open, Nicholson and CFO Chris McKay are the ones who need to step up and get the deals done. Rodgers has been crystal clear—these are the people who need to make things happen. They’ve been handed the keys to the transfer window, and now it’s time to drive.
For those fans still clinging to the belief that the board’s penny-pinching is some sort of masterful long game, it’s time for a reality check. We love this club, but we can’t keep pretending everything’s rosy when the squad’s about as substantial as a Parkhead pie—it might offer a moment of comfort, but it won’t fill you up. The board’s been sitting on a pile of cash like a dragon guarding its hoard, but if they don’t start spending, we’re just going to keep getting our noses bloodied on European nights. Celtic Park should be a fortress, not a place where teams come to pad their stats and nick a few selfies.
Nicholson’s moment to shine is now. The fans aren’t asking for miracles—just a squad that won’t make us cringe when the Champions League anthem plays. The new format gives us a fresh start, but it’s going to take more than just new faces—we need quality, not quantity. Nicholson and McKay need to stop faffing about and start building a team worthy of Celtic’s name.
It’s time to swap excuses for action. We’ve had enough of the boardroom mumbling. Nicholson‘a days days of flying under the radar are soon to be over—it’s time to step into the spotlight, get the deals over the line, and give us a team that can make us proud in Europe, not just domestically. The clock’s ticking, and the fans’ patience is wearing thinner than our squad depth. Time to step up, Michael.