Ibrox Club Copy Celtic Marketing Ploy

A certain Ibrox club and their kit manufacturers have taken a massive leaf out of Celtic’s marketing book and set up a digital marketing campaign in Glasgow with the use of electronic billboards.

However, as we’ve seen a lot over the past few weeks, they’re less interested about being champions and more interested in taking potshots at Celtic Da’s! It boggles the mind.

The rather cringy ‘Can you see the Rangers’ videos over social media the past few years from ‘Celtic da’s’ appear to have riled them so much they felt the need to retort in an official marketing campaign.

It’s all a bit tinpot.

Castore celebrates Rangers' title win with billboards across Glasgow

As we said, they took a leaf out of Celtic’s book over the past four years in particular when the club have sanctioned many celebratory designs (none of which were pot shots at our rivals) around Glasgow.

The first treble, the second treble, the third treble and even the fourth consecutive treble was displayed proudly in Glasgow for all to see.

Celtic's post-match parade with a difference as quadruple Treble tribute lights up Glasgow - Daily Record

We love a bit of banter and the term ‘rent free’ is bandied about quite a lot but we do think it is a phrase that is pertinent here.

The two clubs will do battle this weekend in the Glasgow Derby. Both sets of fans have been warned to stay away from the ground after The Rangers fans broke a stay at home order two weeks ago.

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