Taking to LinkedIn, the former SPL CEO provided some insight, writing: “Celtic Football Club has just issued a very bullish statement to the City. Its share price is also flying. Up 50% in 6 months. In these markets that’s very impressive.
“It’s valued publicly at £180m on low turnover and profit multiples. 7.6 PE ratio.
“Unlike almost any other club, it’s sitting on a wad of cash. So much so that fans are very very unhappy. It is so easy for Celtic to outperform its only rival, Rangers Football Club, that the narrative is that the club’s strategy is sadly to invest the minimum possible to stay ahead of a financially crippled Rangers. Rather than build a true brand.
“Celtic has one of the few histories in global soccer that could really merit a MCO (multi club ownership) strategy. It’s an Irish diaspora brand that no one else of heritage has. But the Board has never invested in this. It is run by accountants who to be fair have done a great job on the P&L.
“Celtic for me is a good bet to buy. It’s a convergence play on a super league. The 180m valuation is a call option on a paradigm shift in world soccer. And even if that doesn’t happen, you are getting an asset at only 7 times earnings and strong cash backing. People are smelling that out.”
