Celtic and Adidas appear to be on the verge of confirming a long-anticipated extension to their partnership, with the club teasing a special edition top that strongly hints at an upgrade in status within Adidas’ global football portfolio.
CeltsAreHere has been reporting since late last year that Celtic had struck a deal with Adidas beyond the current agreement, which was set to expire at the end of this season. The German sportswear giant has been more than satisfied with the sales of Celtic kits, training gear, and special edition items, making an extended partnership a natural next step.
On Sunday night, Celtic dropped a cryptic teaser featuring a transition from the current club crest to the original three-leaf shamrock logo. Notably, the Adidas trefoil logo was also present—something that has not featured on any previous Celtic Adidas merchandise. The trefoil is typically reserved for Adidas’ elite-tier clubs, which further suggests that Celtic’s new agreement may elevate them into a higher status within the brand’s hierarchy.
The full unveiling of the special edition top is scheduled for 8 AM tomorrow, and there is growing speculation that the club will take the opportunity to formally announce the Adidas contract extension at the same time. If confirmed, it would be a significant moment for Celtic, solidifying their position as a major player in Adidas’ global football strategy while ensuring that supporters continue to enjoy top-tier kits and apparel for years to come.
The Three Leaf Clover.
The three-leaf shamrock has a deep-rooted connection to Celtic and Irish heritage in general. Before the club adopted the now-famous four-leaf clover emblem, the three-leaf shamrock was one of the earliest symbols associated with Celtic.
Historically, the shamrock is a national symbol of Ireland and is closely linked to St. Patrick, who, according to legend, used the plant’s three leaves to explain the concept of the Holy Trinity—Father, Son, and Holy Spirit. This association made the shamrock a powerful emblem for Irish identity, particularly among the Irish diaspora in Scotland, which played a major role in the founding of Celtic in 1887.
In Celtic’s early years, the club’s badge evolved multiple times. The original emblem featured a Celtic cross, which reflected the club’s Irish Catholic heritage. However, by the early 20th century, the three-leaf shamrock became a prominent symbol used in club imagery. The four-leaf version, which is now a staple of Celtic’s badge, was first introduced on the front of the club’s official handbook for the 1938/39 season.
The return of the three-leaf shamrock in the latest Adidas teaser suggests a nod to the club’s rich history. This could be an indication that the special edition top being unveiled is a heritage or retro-inspired design that pays homage to Celtic’s roots. The combination of the trefoil Adidas logo and the historic shamrock symbol would underline Celtic’s growing status within Adidas’ global football strategy while embracing the club’s proud traditions.
