Celtic Team Up With High Street Giant

Celtic have partnered with high street giant Primark to launch a new range of official merchandise available in select Glasgow stores.

Soccer Football – Scottish Premiership – Celtic v St Mirren – Celtic Park, Glasgow, Scotland, Britain – May 17, 2025 Celtic fans celebrate winning the Scottish Premiership trophy REUTERS/Scott Heppell

The collaboration doesn’t include the club’s adidas kits or training wear, but instead features a line of officially licensed Celtic-branded gear. Fans can now pick up a variety of Celtic-themed items.

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♬ UEFA Champions League Legacy Anthem (Full Version) – UEFA & Tony Britten

Available in Primark’s locations across Glasgow, the range is expected to be popular among supporters looking for affordable, everyday options to show their colours. The move adds another retail outlet for fans to access official products and expands the club’s reach beyond traditional sports stores and online platforms.

It also continues a growing trend of clubs exploring broader retail partnerships, making their brand more accessible on the high street.

The clothes hit the shelves before Celtic travel to Hampden for the Scottish Cup final, with Brendan Rodgers’ side aiming to complete a domestic treble.

The Hoops have already lifted the Premiership and League Cup this season and are heavy favourites against a Dons side that has been off form recently.

Aberdeen, however, will be hoping to spring a surprise and end their season on a high.

Celtic will be without Reo Hatate through injury, while Paulo Bernardo is expected to start. Victory would mark Celtic’s sixth treble in eight seasons – a staggering achievement.

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