Celtic has been recognised as one of the 50 most valuable global brands in club football, according to a survey published by Brand Directory, a leading brand valuation company.
The Scottish Premiership champions are ranked 42nd on the list, with a brand value of £98m.
The list includes football giants such as Real Madrid and Barcelona, making Celtic’s inclusion a significant achievement. The club is the only Scottish entry on the list, ranking ahead of renowned clubs such as Porto, Valencia, and Lazio.
In addition to their impressive brand value ranking, Celtic also holds a strong position in the Brand Strength Index, where they are ranked 18th. This high ranking suggests that Celtic is one of the most recognisable clubs in world football.
The rankings are a testament to Celtic’s global appeal and the strength of their brand. Despite the financial disparities between the Scottish Premiership and other major European leagues, Celtic’s brand value and recognition remain competitive on a global scale.
The club’s strong brand performance can be attributed to its rich history, passionate fan base all across the world, and consistent success on the pitch.
As Celtic continues to build on its legacy, the club’s brand value and recognition are likely to grow even further.
