Celtic have confirmed a new long-term agreement with Adidas, extending what is now believed to be the most lucrative commercial deal in Scottish football history.
The renewal of the partnership, initially struck in 2020, marks a significant boost for the club both financially and in brand stature. While official figures remain under wraps, it’s understood the fresh terms comfortably eclipse the previous arrangement.
Sources close to CeltsAreHere have said that Adidas have been delighted with Celtic’s commercial performance and fan engagement, and sees the club as capable of standing shoulder to shoulder with some of the biggest names under the global sportswear giant’s umbrella.
🍀 Celtic Football Club is delighted to announce a landmark extension of our partnership with adidas, continuing our journey together as the Club’s official kit supplier.
More info below ⤵️
— Celtic Football Club (@CelticFC) May 1, 2025
Over the past years, the partnership has delivered a range of home, away and third kits that have regularly sold out, alongside a widely embraced range of training and lifestyle apparel.
The announcement comes hot on the heels of Celtic’s fourth consecutive Premiership title, and with another Champions League campaign on the horizon, the timing could not be better, with a treble also in play before then.
It’s a major statement of commercial strength and ambition as the club continues to build both on and off the pitch.
Reacting to the news, Celtic Chief Executive Michael Nicholson said: “We are delighted to announce this extension to our fantastic partnership.
“We have enjoyed a hugely successful relationship with adidas, one of the world’s leading sports brands and an organisation of real quality and excellence.
“Now, to be able to further extend this great association really reflects the strength and stability of the Club and the power of our enduring relationship.
“This is a hugely significant announcement for Celtic, the biggest official kit supplier partnership in the club’s history and one we are sure will delight our supporters worldwide allowing us to look to the future together with confidence.”
