Celtic are closing in on a deal for Japanese striker Shin Yamada and fans are already wondering if he’s the next Kyogo or just another gamble from the Far East.
The Hoops have struck a £1.5million agreement with Kawasaki Frontale for the 25-year-old forward, who’s currently on international duty in South Korea. Once that’s wrapped up, he’s expected to head for Glasgow and complete his move.
Yamada fits the mould of recent J-League success stories – but what exactly are Celtic getting?
Goal Machine… When in Form
Yamada’s standout season came in 2024, when he scored 19 goals in the J-League, finishing third in the top scorer charts. He was one of the most clinical finishers in the division – clever runs, tidy finishes, and a real eye for goal.
His all-competition total hit 21 goals from 51 games, a return that grabbed attention across Asia. Celtic have tracked him ever since, and now look ready to bring him in.
But it hasn’t all been smooth sailing. So far this year, he’s managed just 2 goals in 21 league games – a sharp drop-off from last season’s heights. Whether that’s a blip or a warning sign remains to be seen.
No Frills, Just Finishing
Yamada won’t dazzle defenders with tricks or burn past them with blistering pace. That’s not his game. What he brings is sharp movement in the box, a solid frame despite standing just 5ft 9in, and a knack for sniffing out chances.
He’s been used mainly through the middle but can also play on the right. He’s right-footed, comfortable linking play, and works hard off the ball — the kind of forward Brendan Rodgers values in his system.
He might not create much himself, but if Celtic’s midfield and wide players can deliver the service, Yamada knows how to finish.
Expert View: ‘Not a Kyogo Clone’
J.League analyst Alan, editor of J.Soccer Magazine, says fans shouldn’t expect a Kyogo-style forward.
“Kyogo made those runs in behind, had real pace and energy,” he told us. “Yamada’s different. He’s more of a battering ram. He’ll hold players off, fight for space, and finish when the ball’s in the box.”
Gibson believes a failed move last year might explain the striker’s recent dip.
“He was excellent last season — scored goals in bursts, even coming off the bench. He looked ready for a move abroad. But when it didn’t happen, maybe that affected him mentally. This season he’s been in the side more by necessity than form.”
Despite the downturn, Gibson insists the raw materials are there.
“His finishing was top drawer. He’s strong, physical, and doesn’t shy away from a challenge. If Celtic give him the right service — and with players like Hatate and Maeda around him — they could really unlock him.”
Proven Under Pressure
Where Yamada has really impressed is on the bigger stage. He’s shone in the AFC Champions League, notching goals and assists in tight games against Asia’s best. His numbers show a strong goal and assist rate per 90 minutes, putting him in the top bracket in the tournament.
He also delivered a brace in the Japanese Emperor’s Cup, showing he’s not afraid of the big moments.
Tough Enough for the Premiership?
He’s no tank, but Yamada uses his body well. He can hold off defenders, compete in the air, and won’t be bullied easily, which will serve him well in the Scottish Premiership.
That said, the physicality and tempo here will be a jump. He may take a few months to adapt, as others have before him.
And at £1.5million, the deal is very much in line with Celtic’s recent approach. It mirrors the signings of Kyogo Furuhashi, Reo Hatate and Daizen Maeda — all of whom arrived from Japan and made an instant impact.
Verdict
Shin Yamada isn’t a guaranteed hit, but the upside is clear. If Celtic get the 2024 version of this player, they’ll have added a genuine poacher to their frontline.
He’s not flashy. He won’t pull defenders all over the park. But if you put the ball in the box, Yamada is the type to get on the end of it.
With Champions League qualifiers and a full season ahead, he could be a smart addition to Rodgers’ squad, especially at that price.
It’s another bold move from Celtic in a market they know well. And if Yamada hits the ground running, it could turn out to be yet another J-League masterstroke.
