CELTIC have today announced a partnership with Dugout.com in an attempt to expand the brand’s international reach.

Dugout describes themselves as a content provider who provides unique and behind the scenes content for the world’s best clubs and players.

https://twitter.com/celticfc/status/1357633807910862850?s=21

What can we expect from the deal?

More professional looking videos and more content from Dugout which uses Celtic’s own vast media catalogue to deliver content on their platforms.

These are usually short sharp videos with dramatic music, just like the one above.

As partnerships go, it will add to the content for Celtic fans but it’s nothing earth-shattering.

There are so many talented Celtic fans who publish videos off their own back and have been self-taught. We used to dabble in Celtic videos a few years back but because we don’t own the content, it became a nightmare to share on social media platforms.

I think right now, Celtic fans want direction rather than video content on our past glories.