Mike Wood: Are Celtic’s financial results as bad as they first seem?

Celtic released their financial results yesterday, and the headlines weren’t great. The top lines were a post-tax loss of £11.5m, a drop in revenue from £70.2m to £60.8m and a fall in player trading revenue as we chased the ten. Positives could be found in our diversification of revenue streams, which saw merchandise sales spike […]

Understanding Celtic’s downsizing by reading the SPFL financial results

Downsizing is a dirty word in Celtic fandom. It reminds us of some of the worst times in our recent past. Well, what we thought was the worst, until last season intervened. But, as the analytics page Swiss Ramble has eruditely pointed out, there is a big problem in Scottish football and we are just […]

Celtic’s Brand, and Why It Matters

Listeners to The Cynic podcast network will have heard an excellent episode this month about Celtic’s brand, featuring former Dundee United midfielder turned Creative Director John Paul Hughes. If you didn’t catch it – I don’t know what you’re currently spending eight quid a month on, but it would be better spent on a Cynic […]

Mike Wood: Celtic’s Failures Might Be Dominic McKay’s Opportunities

First, an apology. You write a column and then the club sacks the manager. Forgive me for not being the only Celtic fan who assumed that five months of garbage would become six and seven. So February’s column is now here in March! The original idea for this column was an analysis of what would […]

Things Celtic Fans Need To Get Used To In 2021 (And Beyond)

Writing about Celtic at the moment is hard. Trying to make sense of the club from the perspective of both a supporter and a journalist is doubly hard: readers tend to shy away from negative stories about their favourite team, which means that any story you write will either be met with abuse or not […]