Adidas have paid tribute to Celtic’s new deal and home kit, which was revealed this morning, by taking to social media with a message of support — the German manufacturer will no doubt be proud to continue their partnership with the Scottish Premiership champions.
With reports surfacing yesterday after the kit launch that Celtic and Adidas have agreed a ten-year extension, the Hoops continue alongside global giants like Real Madrid, Bayern Munich, and Manchester United — a testament to Celtic’s stature and appeal.
The deal is also reportedly worth in excess of £30 million — a record-breaking kit agreement for a Scottish club — with Celtic’s Champions League form this season no doubt playing a part in Adidas viewing the Hoops as a flagship partner on the European stage.
it’s such a joy, for us to see 💚
introducing the new Celtic 25/26 home jersey. available now. 🔗 pic.twitter.com/awHfh0tmAB
— adidas Football (@adidasfootball) May 2, 2025
It’s certainly a great time to be a Celtic supporter, with the club improving hugely over the last five years since the kit deal was previously agreed in 2020.
The new kit has proven a favourite with a number of the support, while others feel it lacks much of a change from the current one. However, the tartan is certainly a unique take, paying tribute to the club’s Scottish and Irish roots.
