Adidas and Celtic are reportedly set to extend their successful kit partnership, according to Footy Headlines. The current deal, which began in the 2020/21 season and runs until the end of the 2024/25 campaign, has proven to be a massive commercial success for both parties. However, there is no confirmed information yet on how many additional seasons the new agreement might cover.

When Celtic originally announced the five-year deal with Adidas, it was hailed as the biggest kit sponsorship ever to be announced across Scottish sport. The partnership has certainly lived up to that billing, with Celtic breaking into the top 20 best-selling clubs in 2023, generating an impressive £29 million (€34 million) in kit sales alone. This is a clear indicator of the strong demand for Celtic-branded Adidas products, and both the club and the sportswear giant are understandably keen to continue their collaboration.

Historically, Celtic has switched between major kit suppliers, moving from Umbro to Nike and then to New Balance before securing the lucrative Adidas deal. Given the continued success of the current partnership, any extension is likely to be another bumper deal, although the final terms will hinge on how many years are included in the contract.

Adidas has delivered more than just the standard three first-team kits per season, also providing an extensive range of training gear, special edition jerseys, and even Celtic-branded trainers. Their prolific output has made them a hit with Celtic fans, and it seems the German sportswear giant is equally happy with the relationship.

Watch this space.