It was short and sweet but we couldn’t help but laugh at Celtic’s latest video as they tried to punt James Forrest’s new book.

The French striker in a Celtic TV segment once was asked what his favourite book was. His answer – ‘I don’t book’.

This went viral among the online Celtic support at the time and became a bit of a running joke.

Today the club’s media team used the comment to promote the Celtic shop and specifically Eddy’s teammate’s book.

How can you not love a face like this!

https://www.instagram.com/p/B5Z2uK5gcHc/?igshid=1c02il761ecps

James Forrest surprisingly released a book a couple of weeks back. We don’t know much about Celtic’s quiet man who keeps himself off social media. We’re still to read the book but we’re looking forward to getting to know the prolific midfielder over Christmas!

James is in the form of his career for the club and deserves all the plaudits he’s getting.