Celtic have confirmed a groundbreaking long-term extension to their partnership with Adidas, a deal understood to be the biggest in Scottish football history.
The new agreement, revealed just days after the Hoops clinched their fourth consecutive Scottish Premiership title, sees Adidas and Celtic lock in a ten-year extension that will significantly bolster the club’s commercial revenues.
RecordSport reports that the agreement is worth well in excess of £30 million, shattering the terms of the previous record deal the club signed with Adidas in 2020, when they made the switch from New Balance.
This landmark arrangement not only ensures Adidas remain Celtic’s official kit supplier for the next decade, but also signals the club’s rising commercial strength and international profile. The German giants have made it clear they view Celtic as one of their elite club partners, placing the Scottish champions alongside the likes of Real Madrid, Bayern Munich and Manchester United.
Since joining forces, Adidas and Celtic have delivered a range of popular kits and merchandise, including some of the highest-selling home and away strips in the club’s history.
With a potential Treble on the horizon and another Champions League campaign looming, the timing of the announcement couldn’t be better for Celtic fans.
