Celtic ‘Run by an Accountant’ – Former SPL Chief Promotes New Parkhead Strategy

Celtic released a statement to the London Stock Exchange on Tuesday which made the headlines across the country.

Celtic
Soccer Football – Memorial service for Walter Smith – Glasgow Cathedral, Glasgow, Britain – November 19, 2021 Former Celtic chief executive Peter Lawwell and Celtic representation arrive at Glasgow Cathedral ahead of the Memorial service for Walter Smith REUTERS/Russell Cheyne

The club is due to post their end-of-year results in mid-September, with the numbers to be significantly higher than expected, the club claims.

Celtic’s financial status is exceptionally robust, a fact confirmed in its latest trading update. For the year ending June 30, 2024, the club expects earnings to surpass prior forecasts significantly.

This financial uplift is attributed to a successful season both on and off the field, bolstered by Champions League revenues, robust season ticket sales, and record-breaking merchandise sales. According to the club, its on-pitch success, including clinching the domestic double, along with lucrative gains from player trading, have markedly enhanced its financial standing.

Roger Mitchell pointed out that despite its modest turnover and profit multiples, Celtic is publicly valued at £180 million and operates with a price-to-earnings ratio of 7.6. He explained the unique position of Celtic in the football world, noting its substantial cash reserves — a detail that has sparked dissatisfaction among fans who are keen for the club to add some quality on the pitch.

Taking to LinkedIn, the former SPL CEO provided some insight, writing: “Celtic Football Club has just issued a very bullish statement to the City. Its share price is also flying. Up 50% in 6 months. In these markets that’s very impressive.
“It’s valued publicly at £180m on low turnover and profit multiples. 7.6 PE ratio.
“Unlike almost any other club, it’s sitting on a wad of cash. So much so that fans are very very unhappy. It is so easy for Celtic to outperform its only rival, Rangers Football Club, that the narrative is that the club’s strategy is sadly to invest the minimum possible to stay ahead of a financially crippled Rangers. Rather than build a true brand.
“Celtic has one of the few histories in global soccer that could really merit a MCO (multi club ownership) strategy. It’s an Irish diaspora brand that no one else of heritage has. But the Board has never invested in this. It is run by accountants who to be fair have done a great job on the P&L.

“Celtic for me is a good bet to buy. It’s a convergence play on a super league. The 180m valuation is a call option on a paradigm shift in world soccer. And even if that doesn’t happen, you are getting an asset at only 7 times earnings and strong cash backing. People are smelling that out.”

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