Celtic’s social media team struck gold on Thursday morning with a playful tweet to celebrity Rylan Clark, asking him to utter his now-famous catchphrase “cinched it” in celebration of the club’s recent league triumph. The request, a nod to the League’s sponsor Cinch and their ad campaign featuring Rylan, came after Celtic’s spectacular 5-0 victory over Kilmarnock on Wednesday night, which secured their 54th league title.
In a clever and light-hearted move, Celtic’s official Twitter account tagged Rylan, inviting him to say those iconic words one last time in honour of their emphatic title win. The tweet quickly gained traction, generating a buzz among the club’s supporters who eagerly awaited the TV presenter’s response.
True to form, Rylan did not disappoint. On Thursday morning, he replied to Celtic’s tweet, much to the delight of both the club’s official account and the legion of fans online.
Fans flooded social media with reactions, sharing and retweeting Rylan’s reply and celebrating the club’s successful campaign in a fun and engaging way.
The 5-0 victory at Rugby Park not only secured the title in spectacular fashion but also provided a moment for Brendan Rodgers to finally bask in the adoration of the Celtic fans. The manager, who had returned to the club amid mixed feelings, was serenaded by supporters, cementing his redemption with a promise fulfilled.
As the celebrations continue and the team looks ahead to the pursuit of their 55th title next season, moments like this will never be forgotten by the Celtic support.
Celtic’s clever nod to their league sponsor and their engagement with Rylan will be the last time. Cinch will cease being the league’s sponsor after this season with William Hill taking over.
