In the aftermath of Celtic’s 2-0 loss to Feyenoord in Rotterdam, the media seemed keen to draw a contrast between the club’s financial muscle and its recent European shortcomings. While the narrative of juxtaposing Celtic’s robust finances with their lack of European success might make for compelling headlines, Brendan Rodgers, the man in charge, wasn’t biting.
When questioned about the club’s financial health, Rodgers remained focused on the football. “It’s not for me to talk about now. I’m only thinking about the game. It’s great for the club, of course, it shows the stability of the club, how well it’s run,” he told RecordSport YT. Rodgers deftly sidestepped the financial angle, making it clear that his immediate priority was the team’s performance on the pitch, not the balance sheet.
His comments, although brief, did acknowledge the board’s effective stewardship. The club’s strong financial position is a testament to the board’s capabilities and could be a significant asset for future squad investments. However, Rodgers was quick to steer the conversation back to the immediate challenge—the team’s performance in European competitions.
It’s easy to see why the media would want to focus on the seeming paradox of Celtic’s financial stability and European struggles. It’s a narrative that can generate clicks and stir debate. But Rodgers, ever the professional, refused to be drawn into this storyline. His focus, and by extension the team’s, remains where it should be—on improving performances and achieving success on the European stage.
